The India Pan Masala market size is likely to witness growth during 2023-2029. The growth is supported by rising population and increasing income level of consumers. India is the second most populous country in the world with over 1.3 billion people. This population is expected to grow further in the coming years, which will lead to an increase in the demand for pan masala products. Additionally, India is one of the fastest-growing economies in the world and incomes are rising steadily. This is resulting in increased purchasing power, which is driving up demand for pan masala products. Moreover, urbanization and changing lifestyles are leading to a shift in preference towards Western-style products, including pan masala products. This is especially true among the youth who are increasingly exposed to global trends through social media and other channels. Further, there is a growing awareness of the harmful effects of tobacco consumption, which is driving people towards non-tobacco alternatives such as pan masala. Moreover, health concerns are also leading to a preference for herbal and natural ingredients, which is another driver for this market.